Gannett to Acquire Digital Marketing Solutions Company ReachLocal

0
257
Gannett to Acquire Digital Marketing Solutions Company ReachLocal
Click here to view original web page at www.usatoday.com

Gannett announced its plans to acquire California-based ReachLocal as part of its efforts to accelerate its digital growth strategy. The acquisition will add more than $320 million of annual digital revenue, the best digital marketing solutions technology in the market, and an outstanding and well-respected management team to Gannett’s digital business.

“ReachLocal’s focus on local small and medium sized businesses aligns well with Gannett’s local-to-national strategy and extends our reach into new local markets,” said Gannett CEO Bob Dickey. “This transaction represents an important step as we continue to transform our business to meet the changing needs of consumers and advertisers in today’s digital world. We are excited to welcome the talented ReachLocal team to Gannett and look forward to working with them to drive digital growth and create value for our stockholders.”

Initially, ReachLocal will expand Gannett’s digital revenue by roughly 50% with its more than 16,000 customers in markets throughout North America, Latin America, Europe and Asia/Pacific. At the conclusion of Gannett’s current digital services arrangement in its existing markets in mid-2017, the combined organization will benefit from leveraging ReachLocal’s best-in-class digital marketing services products for Gannett’s USA TODAY NETWORK which currently comprises USA TODAY and local media brands in 107 markets in the U.S.