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How to drive real, measurable value with purchase intent analysis

How to drive real, measurable value with purchase intent analysis

In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the...
How to measure the true performance of your content

How to measure the true performance of your content

Learn how to track the true performance of your content with meaningful data. User deeper analytics to inform your strategy. We’ve all heard...
Blinded by data: 5 ways to deal with data overload

Blinded by data: 5 ways to deal with data overload

For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every marketing metric...

Unicorns Aren’t Real and Other Digital Marketing Myths

As much as it hurts me to say this, unicorns aren’t real. I know. Let’s all take a collective breath to process that,...

How Digital Marketing is Changing Publishing

What does digital marketing in 2016 look like and where is it headed in the next five years? originally appeared on Quora -...
6 Digital Marketing Predictions For The Rest Of 2016

6 Digital Marketing Predictions For The Rest Of 2016

Digital marketing is fluid. It is always changing and brands have to be able to adapt to that. Take StickerRide as one example...
Gannett to Acquire Digital Marketing Solutions Company ReachLocal

Gannett to Acquire Digital Marketing Solutions Company ReachLocal

(Photo: Mark Wilson, Getty Images) Gannett announced its plans to acquire California-based ReachLocal as part of its efforts to accelerate its digital growth...

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3 things every PPC beginner needs to try

3 things every PPC beginner needs to try

Following are three recommendations for every PPC beginner to try. 1. Make use of the Search terms report One of the biggest mistakes a new PPC...