Learnings from Spending Almost $200,000 on FaceBook Advertising – Teespring/Drop Shipping

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Here are the spending figures of two of my FaceBook accounts.

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Almost $200,000 Spent. $192,839.88 to be exact.

It's been around 2 years since I've been advertising on FaceBook and needless to say I've learned a LOT.

First, Some Technical Learnings

What the Heck Did I Spend All This On?

Teespring and Drop Shipping!

This has been my bread and butter for the last few years.

Sure things have changed I've moved to different platforms, different methods, different traffic sources but for the most part it's been FaceBook -> eCommerce.

FaceBook is one of the best places to sell ecommerce products.

Why? Because product popularity increases as your posts get engagement. People can tag their friends and get excited by videos/pictures of new products.

It's just set up in a way that facilitates a, ' Hey Look Jenny, This is cool, let's get it!' type feeling.

FaceBook is GREAT to Scale

When you have a campaign you're spending $50/day and bringing in $200, why would you keep it at $50/day spend?

FaceBook marketing is about finding something that sells profitably and scaling the crap out of it before any other affiliate/marketer catches on.

The moment you have a winning design/product, you should brain storm every angle, variation and scaling idea that comes to mind.

You should act on this quick smart.

When I find campaigns with a great ROI, I'll up my budget to even up to $1000/day per campaign.

I've had $5,000/day spend days!

The quicker I can saturate my demographic, get all my customers in a retargeting list and generally be in the front of my audience quicker than my competition, the more money I can make.

Testing is KEY

A big part of my spend is directly contributed to my winning campaigns but a large chunk of it is from testing.

I've spent at least 30-40k on products that have made me nothing.

That's right, $40k cost, $0 revenue.

Why would I do that?

Because through Testing, you find winners and it's these winners that make you money.

I might set up 100 $10/day tests through out the week, spending about $1,000.

Maybe 3 or 4 will pick up, let me scale and give me some money back and some profit. IF these 3-4 camps make me back $1k each, then I'm up $3k!

If every once in a while I hit a monster and make $20k-$50k then you'll conclude that the revenue FAR out weighs the cost.

FaceBook is a numbers Game

Launched 5 campaigns and ready to give up? You're not fit for this business.

I've gone through 100 products with 0 winners before.

It happens!

FaceBook is a numbers game. If you keep launching and learning, eventually you'll win.

That's how this business works.

Some of you's might get encouraged by that knowing that it's just math. The more you launch the your chances increase. Congrats, you've got the right attitude!

I'm Still Learning

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You'd think that by now I know everything about FB advertising.


It turns out you don't need to know everything. You need to know the process that works and then repeat it as many times as you possibly can!

I learn something new almost every month. It's crazy that even after two years, I'll come across better ways to do things.

Goes to show that business is really a long term play. You're kidding yourself if you want to be a pro in 3 weeks.

Those that have a long term approach, that want to have big ecommerce businesses are thinking 5 years ahead, 10 years ahead. Sure, many of you might even make a tonne of money in your first year, but think long term.

It's kind of like going to the gym. You'll get frustrated trying to see improvement everyday. You hear it plenty of times. "Being healthy is a lifestyle, not something you can achieve in a few months".

Ending Remarks

FaceBook is an ever evolving platform. Things will continue to change for better or worse forcing us marketers to keep moving forward and be innovative.

Those that survive will be those that keep going.

Launched 30 campaigns and still haven't found anything? Have you learned anything? If yes, keep going.

Spent $1,000 and made $0 revenue? Have you learned anything? If yes, keep going.

FaceBook just banned the way you advertise things. Find other money making ways. Keep going.

Been in the game for 5 years, still haven't earned anything decent. Have you learned anything? Keep going!

Online business is about spending, learning, and trying again.

I don't want to paint a picture of a pretty business world where you come home, work an hour a day on the beach and bring in a full-time wage. Sure this happens but at the start you'll be working so hard you'll forget to eat!

But once you get to where you want to be, it's all worth it.

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